Graduate Recruitment through peer to peer recommendations

"According to the latest Nielsen Global Online Consumer Survey of over 25,000 consumers, personal recommendations and reviews are the most trusted form of advertising. The Graduate recruitment marketplace is no different." (Graduate Recruiter, AGR, "The Word on the Street ..." Jan 2011)


The above article reports that several graduate recruiters have introduced peer to peer recommendations to their formal recruitment policy, where existing graduate employees are asked to use their extended networks to identify graduate talent.


Personal recommendations have always formed a part of the informal recruitment practices of many companies, given the high costs of recruitment. However, the formal use of peer to peer recommendations by some of the larger graduate recruiters further confirms how important it is for undergraduates to understand networking and develop the skills they need to do it effectively.