Tuesday 25 October 2011

The Increasing Importance of Creativity if business are to survive in an increasing complex world.

According to a major new IBM (NYSE: IBM) survey of more than 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide, chief executives believe that -- more than rigor, management discipline, integrity or even vision -- successfully navigating an increasing complex world will require creativity.

Conducted through in-person interviews with senior leaders and consultants from IBM’s Global Business Services division, less than half of global CEOs believe their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment. CEOs are confronted with massive shifts – new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences – that, according to the study, can be overcome by instilling “creativity” throughout an organization.

How can students be supported in developing, applying and articulating their creativity? Is this a key focus within your programme?

Resources:
Creativity and Entrepreneurship: A Regional Analysis of New Firm Formation
Sam Youl Lee, Richard Floriday and Zoltan J Acs
https://papers.econ.mpg.de/egp/discussionpapers/2004-17.pdf

'Creativity and Innovation in business thinking outside the box
'
Jon Boyes, Exeter University - http://www.exeter.ac.uk/media/universityofexeter/careersandemployability/pdfs/resources/Creativity_and_innovation.pdf

Resources for developing Creative Thinkers http://tlp.excellencegateway.org.uk/tlp/xcurricula/employability/index.php?i=27

Innovation and Creativity in the Curriculum
http://www.innovations.ac.uk/btg/resources/publications/innovation.pdf

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